Amoy Magic Guide to Xiamen and Fujian Main Page MenuClick to Access
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AmoyMagic-- Travel , Resident and Business Guide to Xiamen and Fujian
Xiamen Gulangyu Kulangyu Kolongsoo Kolongsu KulongsuGulangyu
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Favorite Fujian tourist sites , in order: Xiamen Quanzhou Longyan Hakka earthen houses Wuyi mountain Ningde
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1994 80 day 40,000 km drive to Tibet & backTibet in 80 Days!
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Pioneering Xiamen University Press
When I approached Xiamen University Press in 1999 I was surprised they so quickly agreed to publish Amoy Magic in English. And over the years I've come to appreciate not only XMUP's pioneering spirit but also greater professionalism, creativity and efficiency than I have found in most publishing houses I have worked with.

Pioneers XMUP blazed new trails in Fujian by publishing “Amoy Magic—Guide to Xiamen ” because our province had very little foreign language promotional materials, which is probably why the rest of the world knows so little about Fujian. Although a thousand years ago South Fujian was the start of the Maritime Silk Road and the gateway between China and the world, today when foreigners envision China they think not of Fujian but of Beijing, Shanghai, Canton, or Xi'an.

Most of Fujian's promotional materials have been in Chinese because we have primarily targeted Overseas Chinese (most of whom are from South Fujian), but this strategy is wrong for two reasons. First, many later-generation overseas Chinese don't even read Chinese. Second, as China opens up further to the world, Overseas Chinese account for an increasingly small percentage of foreign investment. So the only way we will deflect foreign investment from Shanghai and Guangdong to Fujian is to promote our province with foreign language materials. Xiamen University Press dared to produce such books, even though the market potential was not very promising and they received no municipal or provincial government support. XMUP has even printed a Chinese version, because to better promote our province Chinese must begin to appreciate it from a foreigner's perspective.        
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Happily, the publishing of “Amoy Magic” did bear some fruit. Readers e-mail me almost daily, and over the past few months I've met several foreigners in Xiamen who had intended on investing in Shanghai or Guangdong, but learned about Xiamen from, visited our city, bought Amoy Magic, fell in love with our city—and moved here to work, teach or invest.

Amoy Magic—Guide to Xiamen ” has not been a great profit maker, even though has been printed 4 times, but XMUP continues to reprint the book because they see the need. XMUP has also published “Mystic Quanzhou—City of Light,” “Discover Gulangyu ”, “Magic Fujian,” and Xiamen University--Strength of the Nation,"and will soon publish a couple of other English books we are working on. I hope that eventually XMUP will reap what it has sown!

Professional and Efficient I appreciate not only XMUP's pioneering spirit, but also their professionalism and flexibility. Neither XMUP nor I had ever produced such books so we worked as a team and learned together. My editor Xiao Shi did not take an axe to my book but patiently discussed issues, leading me to make the changes myself, in my own way. I learned much from him and the other members of the staff.

I have also marveled at XMUP's creativity. Xiao Shi suggested the Chinese name 魅力厦门 and since then it has become a slogan used by many government activities (such as the 2004 Xiamen International Marathon, a Xiamen Government DVD, etc.) XMUP also encouraged me to typeset the book myself, using many of my photos and cartoons. While the books' format is very informal, many readers have expressed their appreciation for the unique style, which is quite unlike other guidebooks.

Over the years I have worked with four other Chinese publishing houses, and while they were all invariably courteous in their dealings, I was frustrated in many areas, from editing to typesetting, and several experiences were downright unpleasant. XMUP as allowed me to be part of the team and given me an opportunity to be creative in my attempts to better promote my adopted home of Xiamen and Fujian. I'm very thankful for XMUP, and I hope that in the future this pioneering publishing house will reap the recognitions and rewards (money would be nice too!) that it deserves for being the first Fujian publishing house to seriously promote our province to foreigners.

Thank you, Xiamen University Press!



先驱者 厦大出版社出版《魅力厦门》,在福建省开了先河。因为,之前我省几乎没有什么自我宣传的外语出版物,或许这正导致外界对福建了解较少。虽然,千年之前闽南就成为了“海上丝绸之路”的起点,也是中国和世界交流的门户。然而,今天外国人谈起中国,想到的却是北京、上海、广东或是西安,并非福建。




专业、高效 我不仅欣赏厦大出版社的开拓精神,更钦佩他们的专业精神和工作的灵活性。因为此前厦大出版社和我都没有出版过此类书籍,所以我们共同学习,一起摸索。有时,编辑小shi对书中某些内容有不同的看法,他并没有好不留情地把这些内容删掉,而是耐心的和我一起讨论,引导我用自己的方式进行修改。我从他以及其他的出版社工作人员那里受益匪浅。

厦大出版社无穷的创造力也令我惊叹。小shi 建议将书的中文名字定为《魅力厦门》,后来这句话竟成为许多政府活动的宣传口号,2004年的厦门国际马拉松大赛,以及一张厦门市政府的宣传光碟都使用它。厦大出版社还鼓励我自己为这本书排版,附上一些我拍摄的照片和自创的漫画。这本书的形式非常随意,许多读者都表示他们非常喜欢这种独特的、与其他旅行指南截然不同的写作风格。



TRAVEL LINKS Hakka Earthen architecture Favorite Fujian Sites Photographs of Fuhken places like Zhangzhou, Longyan, Ningde, Sanming, Wuyi MountainFujian Foto Album AmoyMagic-- Travel , Resident and Business Guide to Xiamen and FujianXiamen Gulangyu Kulangyu Kolongsoo Kolongsu KulongsuGulangyu Guide to Fukien Fuhken Fujian Guides Mystic Quanzhou -- the fabled port of Zayton ( or Zaytun Zaitun Zaiton ) from which Marco Polo sailed,  Sinbad the Arab visited.  ChinchewQuanzhou Zhangzhou  changchow Zhangzhou Longyan Yongding Liancheng Changting Amoy Tigers LianchengLongyan Wuyi Mountain Guide Zhuxi  tea Wuyi Mtn Ningde Taimu Mountain ZhouningNingde Putian Fujian Xianyou Mazu TemplePutian Sanming Scenic Wonderland Mingxi Gem bed rubies Sanming
Zhouning Carp VillageZhouning
Hakka Earthen architecture Taimu Mtn. Hakka Earthen architecture Roundhouses Fujian covered wooden bridgesBridges Hakka Earthen architecture Jiangxi Hakka Earthen architecture Guilin Help Build an online  community for foreigners.  Join the Xiamen Guide forumOrder Books
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Gulangyu Kulangyu Kolongsoo Kolongsu Kulongsu

Guide to Xiamen University Historic and modern, including departments -- Arts Science computers mathematics accounting management law department etc.Xiamen Univ

Mystic Quanzhou -- the fabled port of Zayton ( or Zaytun Zaitun Zaiton ) from which Marco Polo sailed,  Sinbad the Arab visited.  Chinchew

AmoyMagic-- Travel , Resident and Business Guide to Xiamen and Fujian

Fujian Adv

Guide to Fukien Fuhken  Bilingual Chinese English Parallel with MP3 CDFujianGuide

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Frequently Asked Questions about Xiamen andFujianFAQs Questions?
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Xiamen University GuideXiamen University
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Study Mandarin Chinese or Minnan Dialect at Xiamen University  or with private tutorStudy Mandarin
China Studies Program Xiamen University  Council for Christian Colleges and Universities Washington D.C. Jay LundeliusCSP(China Studies)
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History of Amoy Changchow Chinchew Zaiton Fukien etc.History
DINING  Xiamen Tea Houses Minnan tea culture minnan tea ceremonyTea Houses
Xiamen restaurants dining western and Chinese cuisineRestaurants Xiamen Asian restaurants -- Singapore Thailand Thai Malaysian  Japanese Korean PhilippineAsian
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Hakka Earthen architecture Massage!
Hakka Earthen architecture Beaches Kite Flying in Xiamen ChinaFly Kites
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Common Talk Xiamen Dailys Weekly English SupplementMTS(Translation)

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