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Nicoli Hits Xiamen Breakfast Tables!Nicoli cereals now sold in Xiamen, Fujian China
Copyright 2006 by Sue Brown and Dr. Bill, Xiamen University
(This page has no connection with Molino Nicoli; any errors are my own)

Chinese must really love Italian food because our little island now has over 40 Italian restaurants (our favorite is Tony's Rustica). And nowadays, the Italians are brightening up our breakfast tables as well--which is a good thing! Even though I love Chinese food (I tell Chinese I moved to China because Chinese food is too expensive in America), even after twenty years of getting oriented I still don't care for rice porridge, pickled veggies, pigs blood, dried minnows, and salty tofu for breakfast. (Read "Barbarians & Breakfast" for more delectable details).

Nocoli Corn Flakes--tastier than Post or Kellogg's brand cereals, and almost half the price in China When I roll out of bed, I want something familiar--like eggs, toast and coffee. Fortunately, its easy to whip up a "Western" breakfast here in China. Chinese steamed buns (mantou), sliced and toasted, taste much like English muffins, and are delightful with local fruit jams. And quality Chinese oatmeal (maipian) from Mongolia is great for everything from oatmeal pancakes, porridge, muffins and cookies to granola (click here for Dr. Bill's Oatmeal Muesli recipe). But my sons, like most Western children, crave breakfast cereals with cold milk--which long presented me with a dilemma.

I'm not keen on most commercial breakfast cereals because they're over-sugared, over-promoted, and over-priced (the original "cereal killers!"). But happily for us foreigners in ChinaDr. Bill's favorite breakfast in China?  Nicoli Bran Flakes with raisins and sliced fresh Zhangzhou bananas, the Italians are starting to eat cold cerals for breakfast, and Molino Nicoli is supplying not only Itatly's tables but ours as well.

"In Line With Nature" is the motto of Molino Nicoli, which started in 1869. They put out a broad range of very high quality, tasty, nicely packaged cereals--for almost half the price of Kellogg's, Post and other name brands. You can Click Here to learn more about Nicoli, but here's a brief intro (adapted from the Nicoli website):
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In 1997, Molino Nicoli was awarded the UNI EN ISO 9002 certification. Their emphases:
NATURAL: choicest cereals, preferably grown without pesticides.
TASTE: corn is matured not in ovens but naturally, in open-air, under the sun. This preserves taste, quality and nutrition.
HI-TECH: advanced practices result in the highest quality.
PACKAGING: attractive design emphasizes "naturalness and authenticity."
INNOVATION: products offer maximum benefits to both consumers and distributors.

Our youngest son Matthew Brown almost lives on Nicoli Bran Flakes; they're my favorite too--especially with raisins and  slices of fresh bananas from nearby Zhangzhou.

Pick up some Nicoli cereals at Metro. I like the Nicoli Bran Flakes, with a scoop of raisins and slice of fresh bananas from neighboring Zhangzhou (I won't get on this topic, but why buy those beautiful, giant, yellow imported bananas that are also tasteless, when we produce some of the tastiest bananas on the planet!).

...................................................Enjoy Amoy! Enjoy Nicoli!
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VITAMIN-ADDED BREAKFAST CEREALS (From the Nicoli Website)Nicoli Fibrette is much like All-Bran cereal, but tastier, and much more inexpensive

"Breakfast products are becoming more popular as the change in eating habits towards Anglo-Saxon customs continues. Breakfast is therefore growing in importance and must provide the individual sufficient energy to face the day.
"Cereals are healthy and nutritious and are the ideal solution to the problem. The Molino Oleificio Nicolì SpA immediately understood the potential of these products and, counting on differentiation and quality, affirmed itself in the Italian and foreign markets.
"All packets in the "Sorrisi del mattino" (Morning smiles) line include information on the ingredients, nutritional values and vitamins in Italian, English, French, German, Spanish, Portuguese, Swedish, Croatian, Slovene, Greek, Russian, Chinese, Japanese and Arabic.

Direction: Giovanni Nicoli
Responsible Italian Market: Loredana Nicoli
Responsible Export: Francesca Nicoli:
Marketing: Loredana Nicoli
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Dr. Bill's Oatmeal Muesli (Granola)

Oatmeal Muesli--One Month's Supply Fill a large bowl or washbasin with rolled oats. Mix a spoon of salt through dry mixture. Slowly dribble peanut oil over mixture while stirring to keep oatmeal flaky and avoid clumping; add only enough to moisten flakes. Repeat dribble process with cup or two of honey. Stir in 2 spoons of vanilla and spoon of cinnamon. Add raw peanuts and other nuts. Bake in preheated oven at 350° for 20 to 30 minutes, stirring every ten minutes or so to keep from burning. After mixture cools, add finely chopped dried fruits—a Xiàmén has plenty! I add shredded coconut, banana chips, and dried papayas, mangoes, pineapple, apple, apricots, raisins, figs…
For ultimate convenience, stir in a couple bags of powdered milk and store in a tightly sealed container. Then simply add ice water, stir, and serve.

Barbarians and Breakfast!

Adapted from "Mystic Quanzhou--City of Light" by Dr. Bill

Americans say the way to a man’s heart is through his stomach, and Chinese have certainly won my heart—except with breakfast.

By lunchtime, I can stomach salted minnows, pork fat, deep fried fish lips and sea worms in jellyfish mold, but first thing out of bed in the morning my heart and stomach cry out for the familiarity and simplicity of an American breakfast: coffee, eggs, and toast.

Chinese Breakfast Buffet--over 60 items; some are edible. The breakfast buffet at Quanzhou’s Zaytun Hotel, my Quanzhou home-away-from-home, offers over 60 hot and cold items (yes, I counted!), as well as dimsum, and a chef who will fry up eggs (and then douse them in soy sauce). But I consistently forego these delicacies and ask for eggs, toast, and coffee. This totally bewilders Chinese, for whom any meal must include at least ten courses, half of which are critters seen only on National Geographic channel, and the half being strange veggies harvested from mountains or scavenged from cracks between sidewalks.

Pig's blood soup for breakfast.  Yum!After a long day in which I’d had little for lunch and missed supper altogether, I went to bed hungry but happy in the knowledge that next morning the Zaytun Hotel would, albeit begrudgingly, serve me eggs, toast and coffee.

Next morning, just as I was headed to the dining room, my hosts burst upon the scene, exclaimed, “None of that buffet stuff today. We’ve something special,” and led me straight to Wenling Delicacy Street and a big bowl of steaming congealed pig blood soup. Yum.

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TRAVEL LINKS Hakka Earthen architecture Favorite Fujian Sites Photographs of Fuhken places like Zhangzhou, Longyan, Ningde, Sanming, Wuyi MountainFujian Foto Album AmoyMagic-- Travel , Resident and Business Guide to Xiamen and FujianXiamen Gulangyu Kulangyu Kolongsoo Kolongsu KulongsuGulangyu Guide to Fukien Fuhken Fujian Guides Mystic Quanzhou -- the fabled port of Zayton ( or Zaytun Zaitun Zaiton ) from which Marco Polo sailed,  Sinbad the Arab visited.  ChinchewQuanzhou Zhangzhou  changchow Zhangzhou Longyan Yongding Liancheng Changting Amoy Tigers LianchengLongyan Wuyi Mountain Guide Zhuxi  tea Wuyi Mtn Ningde Taimu Mountain ZhouningNingde Putian Fujian Xianyou Mazu TemplePutian Sanming Scenic Wonderland Mingxi Gem bed rubies Sanming
Zhouning Carp VillageZhouning
Hakka Earthen architecture Taimu Mtn. Hakka Earthen architecture Roundhouses Fujian covered wooden bridgesBridges Hakka Earthen architecture Jiangxi Hakka Earthen architecture Guilin Help Build an online  community for foreigners.  Join the Xiamen Guide forumOrder Books
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